CRICKET KENYA DEVELOPMENT PLAN

MISSION

“To develop, by increasing participation at junior levels to the maximum across all the sections of the community
in  Kenya in order to improve the standards and successes of the game in the country”.

OBJECTIVES

- Introduction to basics of cricket to enthusiasts
- Participation in coaching of future players
- Training of cricket teachers
- Organizing competitions e.g. interschool leagues
- Encouraging and nurturing the cricket culture
- Develop the game of cricket in an ever changing modern society
- Enhance specialized high technology coaching delivery to ensure maximum opportunities for elite players
- Enhance the marketing, merchandising and promotional opportunities associated with cricket in the country.
- Assist clubs and schools to provide local communities with appropriate facilities, which will enable clubs to attract
  increased membership.
- To liaise with authorities to include cricket on the school curriculum.

OVERVIEW

- Cricket Kenya development program has enormous potential to involve large numbers playing the game at both
   the recreational level and competitively. This potential has been reflected in the number of emerging players in
   the National team. It is without doubt that cricket infrastructure is well established in the cricket plating parts of
   Kenya. The program has potential to expand many times more if well managed.

- From the mission statement, the idea has been to ensure that cricket infiltrates throughout the country in schools
  particularly and by extension into various estates.

- The program has survived mainly due to personal drive. This drive has helped the program develop a very positive two-way line of communication with the schools through the coaches.

- The following sections will highlight the success of the program.

COACHING

The coaching program is centered upon a coach accreditation plan with as many potential coaches gaining qualification as soon as possible. This program has evolved over the years through the UCBSA / ICC Development Program.

Seminars have been organized for coaches/teachers in different parts of the country. At the time the seminars were quite successful in that a number of school teachers hold Level I Elementary Certificates.

At the moment there are over 20 qualified elementary coaches who are ready to work daily in schools on full time basis to develop the game. The biggest impediment has been a no clear cut universal coaching accreditation program. Thus we have had to adopt the South African one. Also not many cricketers either present or past have seen the need to take up some of these courses to help develop the game.

Plan of Action is:

Refresher Course (level one):
To improve quality of coaching after a long lay off for the present coaches.

Level 2 coaching course:
To improve the status of coaching, an entry level into coaching for national team players. Especially for those who have shown maturity and marked improvement.

Elementary level coaching course:
This should work to improve coaching levels especially in rural areas. This can be run by present coaches in identified areas over a period of time.

SCHOOLS

At the moment the strategy is to involve young cricket enthusiasts at school level. A list of schools that have been targeted for the program is attached but not exhaustive.

The projection is to increase the number of schools involved by four every month.

With this increase, the schools under the program will be divided into zones as already tested in Nairobi to make the program more meaningful.
Each zone is to have its own responsibilities and is organized by a head coach and a team of teachers from each zone. Each zone will be represented on the Provincial Development sub-committee by one teacher and a head coach.

Each zone will run its own league to cut down on transport costs when schools travel long distances. Winners in each zone would compete against each other in provincial inter-zonal with winners competing in National inter- provincials.

Bigger setback in schools coaching has been the non-recognition of cricket as a game by the relevant government authorities. There’s need to have cricket on the schools curriculum.

COLLEGES & UNIVERSITIES

The strategy is to take cricket facilities to colleges and universities to enable practical involvement of students. At Kenyatta University plans have been underway for too long to introduce the game of cricket on the physical education curriculum.

Many seminars need to be hosted in tertiary colleges and firm structure for follow up made as these colleges would be the most appropriate way to provide career pathway for coaches.

HOLIDAY CLINICS

The strategy has been to continuous involving the participants in the game even during school holidays. i.e. April, August and December. These programs have been run for average three weeks every term in various centers. Lately they have been extended to include Thika and Machakos. The women cricket has also benefited tremendously from the same.

The Cricket Kenya Program would run this scheme under the coaches and schoolteachers. It will also be extended to cover some estates within the country and to involve some sporting bodies like MYSA.

ELITE DEVELOPMENT

The strategy here is to develop a continuous selection of ‘advanced (elite) squads’ from 13 to 17 age groups and provide intensive training schedules for them under various coaches and specialized players. The Cricket Kenya development Program has continued to sustain this program with already in place squads for U13, U15 and U17 who have continuous been in training. Here, camps have been set up to improve skills of the players once the potential have been identified.

Successful results have been noticed, date of all players available to enable us monitor player to player day to day.

WOMEN CRICKET

Cricket Kenya Development program has involved itself in strategizing for women cricket by providing all the technical know how and help KWCA identify the players from schools program. All the ladies involved in women cricket have progressed through our school development program. With a women’s representative on the Cricket Kenya Executive, work will be made easier.

FACILITIES DEVELOPMENT

This has been a major setback for our program. In 2001 the ICC helped us develop some of the facilities by providing artificial surfaces for use in various schools and clubs. Also ICC has been involved in providing improvised bats and wickets for our use in schools. A lot more needs to be done in this area.

CLUB DEVELOPMENT

With the advent of many talented players coming through the schools program and more interested participants into cricket, the strengthening of club cricket is the next cause of concern. Clubs need to adopt some of the schools to help continue the culture already being sown in the schools.

The link between clubs and the provincial associations need to be revitalized more urgently now than ever before, as clubs input to this program has been minimal.

It has been realized without any doubt that the stronger club cricket is, the stronger the National team will be.

The club is the focal point to cricket development and need for qualified cricket coaches must be emphasized.

UMPIRES DEVELOPMENT

The Cricket Kenya development program has not overlooked the umpiring aspect. Several seminars have been held under ICC development program for schoolteachers in umpiring. It is worthwhile to note that a number of the participants have been umpiring in provincial leagues both at club and school level.

More seminars/courses need to be conducted.

MARKETING

Since funds are a requirement for the success of the program, Cricket Kenya development program is working out a strategy to market the game to corporate sponsors. This has not been helped at all by the fact that the economy is at its lowest at the moment. Cricket has also not been important to the media and thus highlight on the development program have been rare and quite spaced to make any meaningful impact.

There is need to link development to marketing especially for appropriate products. Many man-hours have been put in this with production of appeal letter, personal presentations, video presentations etc.

Cricket Kenya development program is now confident that sponsors will show positive signs to the program.

                  SCHOOLS - NAIROBI PROVINCE

COLLEGES & UNIVERSITIES

1. KENYATTA UNIVERSITY
2. HIGHRIDGE TTC
3. KENYA SCIENCE T.C.
4. THOGOTO T.T.C.
5. MOSORIOT T.T.C.
6. SHANZU T.T.C.
7. KAIMOSI T.T.C
8. UNIVERSITY OF NAIROBI.

COACHES

1. David Odhiambo
2. Joseph Angara
3. David Asiji
4. Duncan Okinyo
5. Josphat Irungu
6. Charles Obuya
7. George Oyieko
8. Isaac Oyieko
9. Josphat Agunga
10. Bernard Ouko
11. Anthony Nagila
12. Boniface Oguta
13. Joseph Somba
14 John Mayieka
15 Francis Oswago
16. Joshua Oyieko
17 Earnest Owuor
18. Daniel Macdonald
19. Rajab Ali
20. Shahid Bwibo
21. Vijay Jotangia
22. Isaak Khan
23. Ali Owino

And National Team Players who have gone through the coaching courses and are contracted by Cricket Kenya.

CONCLUSION

WHAT DOES THE PROGRAM WISH TO ATTAIN

By partnering with Cricket Kenya to take this noble game of cricket to its constituents, the CDF committee would
have started a process in the following areas:

Alleviate poverty / Improve Education

An identified excellent player will be accorded all the help to reach the apex of his / her cricketing excellence
i.e. plays for the national team which is progressively becoming professional.

The identified excellent player will have a window opening for him / her to stroll the world playing the game.

The identified excellent player will be assisted in his / her education to make sure that he / she has a fale back
position later in life.

The identified excellent player will be able to assist family members in their daily responsibilities.

Fight Diseases

Cricket programs will be structured in a manner to help create awareness against some of the deadly diseases
in our country e.g. HIV /Aids, malaria etc.

Curb promiscuity

Cricket program will integrate both boys and girls who will be competing as players throughout and this will
negate the idleness which leads to promiscuity.

Move Kenya to the next stage

It is Cricket Kenya’s vision to get Kenya to play in the next stage of cricket i.e. Test matches. With the
involvement of a lot more people, Kenya would have attained one standard requirement for that leap.

MARKETING & PROMOTIONAL PLAN

Building consumer involvement

- Vide on ground promos at match venues
- Product display on grounds
- Experiential marketing

Tournament Merchandising

- Autographed bats, ball & player jerseys

THE OPPORTUNITY

- First mover advantage – Be associated with a cricket property rights from its inception
- Star players participation guarantees viewership
- Opportunity to own the event
- Prominent brand exposure
- Going beyond traditional sponsorship; myriad opportunities to leverage association innovatively

NAMING RIGHTS

- The exclusive right to Name the development program. e.g. Safaricom Development Program
- The right to design the Development Program logo
- The right to design the Development Program trophy

ASSOCIATION BENEFITS

- Category exclusivity
- Anti Infringement program will be implemented to ensure that no competitor branding will be allowed in
stadia
- The right to utilise development program logo
- The right to use development program marks on product

SIGNAGE & BRANDING

- 20 perimeter boards at each match
- Branding on sight screen (where available)
- Exclusive branding on stumps and bats used in the development program.
- Sponsors logo branding on development program uniforms
- Branding on post match backdrop
- Branding on posters and all event collaterals
- Branding on press conference backdrop
- Advertisement in development program brochure
- Branding on ball boy uniforms and hospitality areas
- Branding on cheques to be given as sponsorship

OTHER RIGHTS

- Right to display and/or sell products at venue where permissible
- Right to host an official function at own cost
- The right to create special prizes for outstanding match performances
- Right to supply product in Brand Category

LEVERAGING YOUR SPONSORSHIP

- Ability to leverage your sponsorship beyond traditional means
- Consumer gratification could include
- Meet & Greet with players
- Event merchandising
- Innovative on-ground promotions

THE INVESTMENT

The fee for becoming the CK Development Program Sponsor is Kshs. 14,000,000.00 per year.

TERMS & CONDITIONS

- Sponsor Opportunities available on a first come first served basis
- All fees are excluding implementation costs which will be charged on actuals
- Cricket Kenya reserves the right to accept or reject any offer without assigning any reason whatsoever

SUMMARY

- Be part of Kenya cricket’s biggest new development program
- An opportunity to own a development program
- Prominent brand exposure
- Going beyond traditional sponsorship; myriad opportunities to leverage association innovatively